SA Retail – Clothing Merchandise Review 2018

We believe insights into how retailers differ in their merchandise offering can shed some light on the likely performance of the retailers for the period ahead. Consequently, we profile the merchandise of the clothing retailers in terms of pricing, age and gender and point out differences in their market positioning.
We gain early insights into the accuracy of the retailers’ fashion calls for the Winter 2018 season by engaging five fashion stylists to visit 19 chain stores and give their views on the winter ranges of the retailers.