Primaresearch is an independent, sell-side, equity research firm based in Cape Town, South Africa. We focus our research on consumer-facing companies as we have credible experience in this space. The name “primaresearch” invokes both high quality (prime) as well as “primary” research – being novel and offering value-add investment insights for our clients. Primaresearch was rated First in the Innovative Research category in the Financial Mail 2017 Analyst Rankings.

Our Vision

Our vision is to be the leading independent sell-side research firm in Africa. While we start with South Africa, we are looking into providing our clients with comprehensive, Africa-wide consumer-facing company and market research. Africa is poised to emerge as a significant consumer market, for which investors in South Africa and abroad will require thorough research and insights on. We aim to be the “go-to” research firm for these investors.

Our Culture

  • We foster an environment where our analysts can think creatively, to search beyond the obvious and look for interesting investment angles.
  • This is an environment where there is a free flow of ideas, discussions and debates.

We take a thematic approach in our research. This thematic approach highlights issues, risks and opportunities which investors may not have considered. Our goal is to bring “new” information to our clients’ attention, avoiding “maintenance” research which regurgitates existing information and talks to analyst models and numbers.