SA Apparel market growth – November 2025

The Retailer Liaison Committee (RLC) released its Market Sales Report for November 2025. Its members’ sales accounted for 57.5% of total SA clothing sales.

Total Apparel, Homeware and Beauty recorded soft sales growth of 2.4% y-y in November
(October: 3.4% y-y), with a 6-month rolling growth of 1.9% y-y and a 12-month rolling growth of 4.7% y-y.

Total SA sales grew 2.0% y-y for November, following a rebound in October of 3.6% y-y.

Apparel and Beauty category sales grew 1.2% y-y in November. Womenswear sales growth was flat at 0.1% y-y, while Menswear sales slowed to 1.7% y-y. Kids & Baby sales growth was flat at 0.1% y-y. Beauty sales grew by a strong 15.2% y-y.

Homeware sales grew 8.9% y-y for November (October: 7.4% y-y).

Total volumes declined 1.7% y-y in November (October: -1.6% y-y).

Total product inflation cooled to 4.1% in November (October: 5.0%).

The average unit price for the RLC was 85 in November (compared to R120.83 in November 2024).