Winter is coming – 2016 Range Review

We gain early insights of the accuracy of the retailers’ fashion calls for the Winter 2016 season by employing four fashion bloggers to visit 25 chain stores and give their views of the winter ranges of the retailers. Our Winter range review should cover the period from May to August, which means some of impact will fall in the 1H17 period for WHL and TRU, while the full impact should be evident in the 1H17 results for TFG and MRP. We rank the expected sales performance of the listed clothing retailers for the period ahead, based on these reviews.
We also profile the merchandise of the clothing retailers in terms of pricing, age and gender and point out differences in market positioning.