We gain early insights of the retailers’ fashion calls for the Winter 2017 season through the assessment of five fashion bloggers and stylists. We believe these shopfloor insights from a consumer perspective are useful inputs in evaluating the investment case of the retailers. The detail and colour provided from these assessments can be used to test company management assertions, and in some cases, can shed light on company issues. We rank the expected sales performance of the listed clothing retailers for the winter season trading period, based on these reviews.
