Consumer Research Africa

Shoprite (SHP) – Visit to SHP Test Kitchen and Management meeting notes

At SHP’s 1H17 results presentation in February, SHP showcased the company’s new value-add ranges, which they hope will win over higher-LSM customers. On 6 June we visited SHP’s Test Kitchen in Brackenfell where the GM of Fresh Foods and his team demonstrated their selection and testing process for new product development. We used the opportunity to have a pre-close meeting with SHP management.